Seattle's always been the Big City for digital editor Zoe Sayler, who grew up in rural Southwest Washington and still doubts your fashion sense. She puts that supposedly discerning eye to use in Seattle Met's style coverage, though she spends most of her time writing subject lines for our daily newsletter (shameless plug), praying to the Google algorithm, and trying to get you to click our links on Twitter.

Before joining the SagaCity team in December 2019, she was a fellow at environmental news nonprofit Grist, a features intern for The Seattle Times, and a frazzled Communication major at Stanford University.

Skorting the Issue

We Needed This: Girlfriend Collective’s Skort Fits Just Right

Somewhere between hard pants and soft pants lies the perfect summer wardrobe staple.

07/26/2021 By Zoe Sayler

IN WITH THE OLD

Seattle’s Best Vintage Furniture Shops

Vintage is the sustainable way to furnish a home. It’s also an old-fashioned good time.

07/13/2021 By Zoe Sayler Photography by Ellie Arciaga Lillstrom

OPEN SEASON

How the Nordstrom Anniversary Sale Made Retail History

The annual event's local roots are kind of a big deal.

06/28/2021 By Zoe Sayler

HIP HIP GLOSSIER

Glossier Is Coming to Seattle This Summer

The cult-favorite beauty brand will open a permanent retail location in Seattle this August.

06/25/2021 By Zoe Sayler

Hard Sell

Taste Testing Washington’s Hard Seltzer Boom

Alcoholic seltzers have proliferated around these parts; Seattle Met's editors have a definite favorite.

06/25/2021 By Allecia Vermillion and Zoe Sayler Photography by Jane Sherman

THE BRIGHT SIDE

Your Seattle Summer Guide to Outdoor Entertaining Anywhere

From colorful carafes to designer pools to a fancy cooler fit for park cocktails, here’s how to outfit a summer outside.

06/18/2021 By Zoe Sayler Photography by Jane Sherman

COMPANY PRIDE

Support Seattle's LGBTQ-Owned Businesses

Some brands pay lip service to LGBTQ issues during the month of June. These local businesses help the community thrive all year long.

06/07/2021 By Zoe Sayler and Seattle Met Staff

Seattle Standouts

Our Favorite Everything in Seattle

From an unbeatable bar bathroom to the best setting for a tantrum, our editors dove deep into what they love about our city.

06/04/2021 Edited by Allison Williams By Nate Bullis, Benjamin Cassidy, Sophie Grossman, Sarah Nipper, Zoe Sayler, Allecia Vermillion, and Erin Wong Illustrations by Stevie Shao Photography by Kyle Johnson

Best in the biz

Tiffany Gwin Lights Up Wallingford at Harold's Lighting

She has bright new ideas for the business her family's been in since the Great Depression.

06/04/2021 By Zoe Sayler Photography by Kyle Johnson

Obsession

Pandemic Pets Made Us Human

An onrush of adopters brought home way more than fuzzy little serotonin machines.

05/24/2021 By Zoe Sayler

OLD SCHOOL COOL

Cool House Brings Vintage Furniture to Fremont's Pipe and Row Boutique

The Seattle-based Instagram furniture shop is bringing its A game for the weeklong popup.

05/19/2021 By Zoe Sayler

BACK, BABY

Baby & Company Returns to Seattle for a Monthlong Capitol Hill Popup

The 10th Ave Collective Popup features local businesses like Easy Street—and is just the first in a series of Seattle events the boutique has planned.

05/07/2021 By Zoe Sayler

TAKE OUR MONEY

Everlane Will Open in University Village This Summer

It's the latest in a string of big-name openings at Seattle's outdoor shopping center.

05/03/2021 By Zoe Sayler

DOLL HOUSE

Doll Parts Moves Its Vintage Collective Up the Street to West Seattle Junction

Expect home goods and a whole lot of local partnerships when the new space opens May 1.

04/23/2021 By Zoe Sayler

GREEN-EYED PFIZER

Are You Feeling Vaccine Envy?

Now that everyone 16 and up has a shot at getting the shot, the desire for doses is higher than ever.

04/15/2021 By Zoe Sayler

RETAIL FOUNDATIONS

Sephora to Open Another Seattle Store at the Ballard Blocks

It's an exciting addition to the south Ballard shopping center.

04/08/2021 By Zoe Sayler

CLOUDED JUDGMENT

Local Rain Gear for the Umbrella-Curious Seattleite

Full coverage is best, but rain hats protect your hair and your dignity.

04/07/2021 By Zoe Sayler Photography by Carlton Canary

PRANK RANK

Seattle's Best April Fools' Day Pranks

We absolutely need a Pike Place Market waterslide.

04/01/2021 By Zoe Sayler

Scrolling Spree

Seattle Small Businesses Are Popping Up on Instagram

From the Properly Organized and Orderly Pop-Up to vintage furniture, the app provides a platform for more than just social media.

03/29/2021 By Zoe Sayler Photography by Chona Kasinger

OFFICE FACE

Our Back-to-Work Fashion Will Be Out of This Office

We’ll happily strut back into the world of paper jams and cubicles—when the boss allows—if it means our coworkers can see our shoes.

03/22/2021 Edited by Zoe Sayler Photography by Patrick Tak Styled by Morgan Dillon