Seattle's always been the Big City for digital editor Zoe Sayler, who grew up in rural Southwest Washington and still doubts your fashion sense. She puts that supposedly discerning eye to use in Seattle Met's style coverage, though she spends most of her time writing subject lines for our daily newsletter (shameless plug), praying to the Google algorithm, and trying to get you to click our links on Twitter.

Before joining the SagaCity team in December 2019, she was a fellow at environmental news nonprofit Grist, a features intern for The Seattle Times, and a frazzled Communication major at Stanford University.

COMPANY PRIDE

Support Seattle's LGBTQ-Owned Businesses

Some brands pay lip service to LGBTQ issues during the month of June. These local businesses help the community thrive all year long.

06/07/2021 By Zoe Sayler and Seattle Met Staff

Seattle Standouts

Our Favorite Everything in Seattle

From an unbeatable bar bathroom to the best setting for a tantrum, our editors dove deep into what they love about our city.

06/04/2021 Edited by Allison Williams By Nate Bullis, Benjamin Cassidy, Sophie Grossman, Sarah Nipper, Zoe Sayler, Allecia Vermillion, and Erin Wong Illustrations by Stevie Shao Photography by Kyle Johnson

Best in the biz

Tiffany Gwin Lights Up Wallingford at Harold's Lighting

She has bright new ideas for the business her family's been in since the Great Depression.

06/04/2021 By Zoe Sayler Photography by Kyle Johnson

Obsession

Pandemic Pets Made Us Human

An onrush of adopters brought home way more than fuzzy little serotonin machines.

05/24/2021 By Zoe Sayler

OLD SCHOOL COOL

Cool House Brings Vintage Furniture to Fremont's Pipe and Row Boutique

The Seattle-based Instagram furniture shop is bringing its A game for the weeklong popup.

05/19/2021 By Zoe Sayler

BACK, BABY

Baby & Company Returns to Seattle for a Monthlong Capitol Hill Popup

The 10th Ave Collective Popup features local businesses like Easy Street—and is just the first in a series of Seattle events the boutique has planned.

05/07/2021 By Zoe Sayler

TAKE OUR MONEY

Everlane Will Open in University Village This Summer

It's the latest in a string of big-name openings at Seattle's outdoor shopping center.

05/03/2021 By Zoe Sayler

DOLL HOUSE

Doll Parts Moves Its Vintage Collective Up the Street to West Seattle Junction

Expect home goods and a whole lot of local partnerships when the new space opens May 1.

04/23/2021 By Zoe Sayler

GREEN-EYED PFIZER

Are You Feeling Vaccine Envy?

Now that everyone 16 and up has a shot at getting the shot, the desire for doses is higher than ever.

04/15/2021 By Zoe Sayler

RETAIL FOUNDATIONS

Sephora to Open Another Seattle Store at the Ballard Blocks

It's an exciting addition to the south Ballard shopping center.

04/08/2021 By Zoe Sayler

CLOUDED JUDGMENT

Local Rain Gear for the Umbrella-Curious Seattleite

Full coverage is best, but rain hats protect your hair and your dignity.

04/07/2021 By Zoe Sayler Photography by Carlton Canary

PRANK RANK

Seattle's Best April Fools' Day Pranks

We absolutely need a Pike Place Market waterslide.

04/01/2021 By Zoe Sayler

Scrolling Spree

Seattle Small Businesses Are Popping Up on Instagram

From the Properly Organized and Orderly Pop-Up to vintage furniture, the app provides a platform for more than just social media.

03/29/2021 By Zoe Sayler Photography by Chona Kasinger

SPRING FASHION 2021

Our Back-to-Work Fashion Will Be Out of This Office

We’ll happily strut back into the world of paper jams and cubicles—when the boss allows—if it means our coworkers can see our shoes.

03/22/2021 Edited by Zoe Sayler Photography by Patrick Tak Styled by Morgan Dillon

EARTH TO U VILLAGE

Reformation Opens Its First Washington Store in University Village

It's getting hot in here.

03/16/2021 By Zoe Sayler

HERE COMES THE SUN

This Year, Daylight Saving Time Might Just Save Us

There's a light at the end of the tunnel, and it looks a lot like a 7pm sunset.

03/12/2021 By Zoe Sayler

LIFE-CHANGING MAGIC

Our Home Organization Obsession Decluttered Our Minds, Too

But living spaces don’t have to be Netflix-immaculate to help improve mental health.

03/09/2021 By Zoe Sayler

A Buyer's Guide to the Suburbs

A Guide to Shopping in and around Seattle's Suburban Malls

Suburbia may be known for retail hubs, but its small businesses are worth the drive, too.

03/08/2021 By Zoe Sayler

Feature

A Highway, Divided: What Drives Opposition to I-5’s Uncle Sam Sign?

How the Hamilton Sign's provocative messages drove one newcomer to wage his own battle for free speech.

03/01/2021 By Zoe Sayler

SHAKEN AND STIRRED

Can an Earthquake Early Warning System Really Help Us?

When Washington adopts ShakeAlert, it'll send a warning to our phones seconds ahead of an earthquake. Is that enough?

02/26/2021 By Zoe Sayler