Seattle's always been the Big City for style editor Zoe Sayler, who grew up in rural Southwest Washington and still side-eyes the whole flannels-and-puffy jackets situation. 

Before joining the SagaCity team as digital editor in December 2019, she was a fellow at environmental news nonprofit Grist, a features intern for The Seattle Times, and a frazzled Communication major at Stanford University.

V-DAY GIFT GUIDE

Valentine's Day Gifts for Her

Find romantic heirloom necklaces, gifts for a new relationship, and more gifts for Valentine's Day from these Seattle-area shops.

01/13/2023 By Zoe Sayler

PLAYOFF, SHOP ON

It's Time to Stock Up on Seahawks Fan Gear

Where to get Seahawks jerseys, vintage sweatshirts, nostalgic tees, and more 12-approved football merch for men, women, and kids.

01/12/2023 By Zoe Sayler

LOCAL ROYALTY

RuPaul’s Drag Race Season 15 Premieres with Seattle Queen Irene Dubois

Watch Seattle’s Irene "The Alien" Dubois compete on the January 6 premiere of 'RuPaul's Drag Race.'

01/06/2023 By Zoe Sayler

WELCOME TO 2023

Workout Bag Essentials for Your New Year's Resolution

Stock up on portable bath products, water bottles, post-gym hair accessories, and more to stick to those New Year's resolutions.

01/04/2023 By Zoe Sayler

TREND CYCLE

How to Recycle Your Clothes

From businesses that offer discounts for recycled apparel to a spot for all your fabric scraps.

12/28/2022 By Zoe Sayler

RUN THE WORLD

Women-Run Activewear Brands in the Seattle Area

Support local companies run by women, for women.

12/27/2022 By Zoe Sayler

YEAR IN REVIEW

Our Year in Seattle Style

Some of the biggest fashion moments of the year, from the shirt that fought Roe's repeal to the shoe that rallied the Mariners.

12/26/2022 By Zoe Sayler

Obsession

The Myth of the True Seattleite

In a city of transplants, Seattle identity has become an exclusive club.

12/26/2022 By Zoe Sayler

LET'S TRY THIS AGAIN

What to Wear on New Year's Eve to Ring in 2023

Dresses available for pickup in Seattle, plus some festive fashions from other online retailers.

12/21/2022 By Zoe Sayler

GIFT GUIDE

Last-Minute Gifts Available for Pickup

Presents you can pick up today or tomorrow from a bunch of our favorite Seattle-area stores.

12/19/2022 By Zoe Sayler

GIFT GUIDE

Best Gifts for People Who Love Fashion

From trendy pieces to timeless classics from local Seattle brands, here's how to shop for someone who already loves to.

12/16/2022 By Zoe Sayler

GIFT GUIDE

Tempting Gifts for the Food and Drink Obsessed

Here's what to get for people who love food: a Sur la Table air fryer, the coolest cocktail glasses, and merch from local Seattle brands.

12/15/2022 By Zoe Sayler

GIFT GUIDE

Gifts for the PNW Outdoor Fanatic in All of Us

From the best Patagonia running windbreaker to outdoor clothing for any weather, here are the best gifts for campers, climbers, hikers, and more.

12/12/2022 By Zoe Sayler

GIFT GUIDE

Local Holiday Gifts for the Little Ones in Your Life

Gift ideas for kids of all ages, from a Seattle-designed, award-winning Disney board game to a children's cookbook with local ties.

12/09/2022 By Zoe Sayler

'TIS THE SEASON

Make Holiday Shopping an Event at These Local Markets

From Capitol Hill to Magnuson Park Hangar 30, these are some of the best holiday shopping markets in town.

12/07/2022 By Zoe Sayler

'TIS THE SEASON

Our Favorite Gifts from Nordstrom's Holiday Pop-In

Whizbang coffee gear, the cutest dog sweater imaginable, weatherproof slippers, and more.

12/06/2022 By Zoe Sayler

GIFT GUIDE

7 Classic Seattle Gifts

Give local without stepping foot in a tourist shop: Here's where to find vintage band tees, local cookbooks, Native-made blankets, and more.

12/06/2022 By Zoe Sayler

WITH THE MOST

11 Creative Gifts for Party Hosts (and One Wine Bottle)

A super sweet Christmas tree ornament, a PNW-specific party game, and, yes, a bottle of rosé.

12/01/2022 By Zoe Sayler

FOREFRONT

Meet the PNW Women Making Golf Look Better

Founders Dianne Celuch and Tami Fujii were sick of oversized polos, so they made their own line of fashionable golf clothes especially for women.

11/29/2022 By Zoe Sayler

THE LITTLE THINGS

Help Santa Out with These Stocking Stuffers for Kids

Nostalgic wooden toys from Clover Toys, Flora and Henri, and Fruitsuper, plus building blocks, local gummies, and more.

11/28/2022 By Zoe Sayler