Seattle's always been the Big City for style editor Zoe Sayler, who grew up in rural Southwest Washington and still side-eyes the whole flannels-and-puffy jackets situation. 

Before joining the SagaCity team as digital editor in December 2019, she was a fellow at environmental news nonprofit Grist, a features intern for The Seattle Times, and a frazzled Communication major at Stanford University.


The Women Who Styled Pacific Northwest History

In honor of Women's History Month, here are the stories of eight women who shaped the textiles and fashion industry in the Seattle area.

03/10/2022 By Zoe Sayler


Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes

The Storm's Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers.

03/09/2022 By Zoe Sayler


Why Is Seattle So Obsessed with Sunset Time?

Googling "when does the sun set in Seattle today"? You're not alone.

03/01/2022 By Zoe Sayler


We Needed This: Pet Portraits Capture Precious Memories

What to know about pet photography in the Seattle area, from simple studio portraits at Say Woof in Kirkland to Ears & Noses' PNW nature shots.

02/22/2022 By Zoe Sayler


Behind the Scenes at University Village

New stores like Reformation and Everlane bring attention to Seattle's outdoor shopping center, but U Village's local businesses put it on the map.

02/16/2022 By Zoe Sayler


9 People You Meet While Dating in Seattle

Nine people singles are likely to meet in Seattle’s frigid dating scene, from the rock climber to the Amazon employee.

02/14/2022 By Zoe Sayler


Noir Lux Candle Bar Opens in Belltown

The Black-owned candle company's brick-and-mortar shop, where you can pour your own candles, opens in Seattle on February 12.

02/10/2022 By Zoe Sayler


13 Black-Owned Businesses to Support in the Seattle Area

Black-owned boutiques, skincare lines, candle companies, and more abound in Seattle. Support them this Black History Month and all year long.

02/07/2022 By Zoe Sayler


Russell Wilson and Ciara's Clothing Company Opens at University Village

Seahawks quarterback Russell Wilson and Grammy-winning singer Ciara aren't just a power couple—they're business partners, too.

02/02/2022 By Zoe Sayler


Nordstrom Has Entered the Podcasting Business

Hosted by president Pete Nordstrom, the podcast provides a behind-the-scenes look at the Seattle-based department store and the fashion industry at large.

02/02/2022 By Zoe Sayler

Well Curated

Seattle's Essential Museums

Seattle Art Museum, Museum of Flight, Chihuly Garden and Glass, Museum of Pop Culture, and other cultural institutions that define the city.

01/31/2022 By Sophie Grossman, Zoe Sayler, Benjamin Cassidy, and Allison Williams


What to Wear on a Valentine's Day Date

From classic dress shoes every guy needs to a tiered magenta dress to some particularly lovely platform Dr. Martens.

01/28/2022 By Zoe Sayler


Valentine's Day Gifts for Everyone You Love

Galentine's Day doesn't need its own presents: from a Filson hat to Glossier perfume to festive Funko Pops, there's a Valentine's Day gift for everyone.

01/25/2022 By Zoe Sayler


We Needed This: Viski Serves Up Crafty Barware

The Seattle-based glassware and bar tools brand makes cocktail shakers, glasses, and decanters designed with home use in mind.

01/21/2022 By Zoe Sayler


A Timeline of Store Openings at University Village

From Village Lanes to Apple's pre-iPhone location to recent U Village openings like Reformation and Backcountry.

01/20/2022 By Zoe Sayler


Say Gah! to Our Picks from Nordstrom’s Latest Pop-In

Lisa Says Gah brings checkerboard patterned phone cases, locally made claw clips, and groovy home goods to the Nordstrom pop-in through February 2022.

01/18/2022 By Zoe Sayler


Australian Brand Frankie4 Brings Comfortable Shoes to Capitol Hill

Genuinely fashionable shoes designed for foot pain—heels, sneakers, and ankle boots for people with plantar fasciitis, arthritis, bunions, and more.

01/14/2022 By Zoe Sayler


All You Need for a Very Peri 2022

The 2022 hue stars in activewear, two-tone boots, and a dog harness set.

01/12/2022 By Zoe Sayler

Seattle in the Movies

10 Things I Hate About You Shows Us the Real Seattle

The 1999 movie starring Julia Stiles, Heath Ledger, and Joseph Gordon-Levitt reminds us what we hate—and love—about our city.

12/30/2021 By Zoe Sayler


Seattle's Most Iconic Fashion Moments of 2021

Jeff Bezos dressed like a space cowboy, Sue Bird and Megan Rapinoe wore the same mohair sweater, and we all had a few sweet months of near normalcy.

12/29/2021 By Zoe Sayler