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This Is Cool: Joule's New-Old Neon Sign

The eyecatching addition portends the new vibe when the restaurant reopens later this month.

By Allecia Vermillion October 10, 2012

The sign, made by Electric Coffin, and now hanging in front of the new Joule location. Photo via Electric Coffin.

Joule is still aiming for a mid-October opening, and the sign that's destined to become the restaurant's new icon is already hanging within the Fremont Collective building.

Chef-owner Rachel Yang reports that the antique-looking sign was actually made from scratch by the guys at Electric Coffin, namely Justin Kane Elder and Patrick "Duffy" De Armas. The duo also made hand-screened wallpaper and a giant communal table for the interior, suggesting that Joule 2.0 will have a different aesthetic than its predecessor in Wallingford. No, the restaurant's name hasn't changed, says Yang. It's just a cool-looking sign.

Yang and husband-chef-owner Seif Chirchi have been counting down to the reopening with some tantalizing factoids, like the fact that "beef is the new pig" in this kitchen. However most of their fanbase is specifically counting down to the introduction of brunch service, cocktails, and more space.

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