The Soft Bulletin

Alaska Airlines Gives the World a Coke

The Seattle-based airline ditchs local soda for corporate cola.

February 16, 2010

Did you see this article in the Seattle Times? Alaska Airlines has dropped Jones Soda, which it started serving on flights in April 2008, because passengers want Coke.

From the article:
"As we continue to spread our wings beyond the West Coast, it’s increasingly important to respond to our customers’ requests for Coca-Cola products onboard," Steve Jarvis, Alaska Airlines’ vice president of marketing, sales and customer experience, said."

Whatever, Steve Jarvis. You’re choosing Coke, the corn-syrup laced epitome of faceless, corporate America, over all-natural, all-local (at least for now) Jones.

It may be what your customers want, but a true Seattle airline would give any and all Coke requestors on board a lengthy lecture involving Michael Pollan and the film Food Inc, and then serve them a Jones whether they like it or not.

Since when do we care what people want? Here in Seattle, we tell people what they should want. Shame on you.

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