Ballard Pizza Company hasn’t yet opened its doors (that happens next week), but here’s a safe bet: Ethan Stowell’s by-the-slice pizzeria will be known to many for the giant faux pizza cutter protruding from the outside signage. It’s a nice complement to Bitterroot BBQ’s rotating piggy down the street.

The 50-seat restaurant is located at 5107 Ballard Ave NW, a block north of Stowell’s latest restaurant, Staple and Fancy. While the chef’s other restaurants apply his regional stamp to rustic Italian fare, he found his pizza inspiration domestically, creating thin-crust pies that pay homage to New York’s signature slices, best consumed folded lengthwise, often while walking down the street. Make that walking down the street late at night—Ballard Pizza Co. will be open until 3am on weekends, and 11pm Sunday through Thursday. As the sign out front attests, the restaurant will also sell whole pies.

This is the first venture from Stowell’s new Grubb Brothers company, which focuses on fast-casual dining designed to be family-friendly but also appeal to adults who want to grab dinner somewhere, but can’t swing a $20 entree on a random Tuesday night. However, ingredients are still locally sourced and of non-dubious provenance. Slices start at $2.50; a large cheese pizza is $15, and the add-on toppings options should please both picky kids (pepperoni, pineapple) and food nerds (arugula, eggplant, spicy coppa, fresh mozz). Also on the menu are a trio of salads, some pasta and gnocchi offerings that should look familiar to Stowell aficionados, and some rotating specials like a pork belly porchetta.

Running the kitchen is Jim Seath, who came over from Staple and Fancy and previously worked at Union. The pizza maestro is Michael Gifford, another Union alum who left for Portland in 2007, but returned to Seattle for the job. Ballard Pizza Co. will also sell pies to go. And delivery service starts in June. Hit up the slideshow for a look inside, and more details on the drinks, the decor, and the pin-up girls posing outside the walk-in cooler.