For Gina Moorhead, her work encompasses her passion for high performance-meets-high style, from perfectly tailored wools to soft daily essentials. Moorhead’s label Gina Marie brings out the spirited ladylike personalities of Audrey Hepburn, Jackie O., Kate Middleton, and more. Expect to see sophisticated, impeccably tailored clothing and accessories at the Independent Designer Runway Show (IDRS) on September 22.
What inspires your designs?
I grew up as an athlete, wearing either performance apparel or loungewear nearly every day outside of formal occasions. “Dress up clothes” usually made me feel restricted, unapproachable and as though I was in costume. I wanted to create something relaxed, cool and made you feel like it was made for you. I design everywhere; and with any luck or intention I'll move slowly enough to allow myself to catch it; the ah-ha moment whether it’s when I’m reading, at the art museum or while in transit.
Who would you like to dress and why?
Men and women. Eloquent conversationalists, risk takers, question-askers, vagabonds, creators, connectors, entrepreneurs, you.
How would you describe your label?
“Fearlessly tailored apparel and accessories” promotes strength, bravery, confidence, and individuality.
Where is your studio and how does that environment help your design process?
My studio is in an incredibly quiet one-room space. I start with a clear surface, lots of light, storage, and enough room to think.
What hobbies do you have outside of work?
Spending time with my grandfather exploring our Swedish heritage. Outside of family, I spend time with my boyfriend. He’s an astrophysicist and we “reach for the stars” together. We’re always on an adventure; skydiving, state parks, brewery tours, sailing, rock climbing, traveling. We love to have fun.
How long have you been a designer and what moment did you realize this is what you were meant to do?
I've been detail-oriented since I was a child, down to being particular about my socks. I went off to college to explore a wide variety of subjects, and I started sketching apparel when I was 19.