Style Blogger

Louisa Meng Dreams of Big City Fashion

The recent University of Washington graduate behind 'Le Penny Jar' adds her two cents to the local style scene.

By Dominique Etzel January 14, 2016

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Image via Le Penny Jar 

Louisa Meng has the type of style you'd see on the streets of New York City or Los Angeles, not her small hometown in Colorado. It was there she started Le Penny Jar in high school to publish poems and thoughts during the melodrama of adolescence. Now she uses her style blog as an extension of her lifestyle, a testament to the fact that style doesn't need to be filled with name brands and jet setting destinations. 

Where were you born and raised and where are you currently living?

I was born and raised in a small town outside Boulder. Four and a half years and a marketing degree later I’m still living in Seattle, a small town girl at heart with big city dreams.

How would you describe your personal style?

Street wear and contemporary fashion had a baby. My personal style draws from many inspirations in my life, from New York style bloggers to hip hop. I’m always mixing chic with a little edge— a band tee with knee high boots, a lace top with ripped jeans and sneakers, a crop top with basketball shorts and heels.

What do you like to do outside of blogging?

I’m a dancer and choreographer of an all-girls dance crew called the Cruw. I also curate social events in Seattle’s creative community with my three best friends.

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Image via Le Penny Jar

What was your initial goal when you started the blog?

Growing up in a small town I didn’t have access to the fashion and art of an urban city. But for some reason I was constantly trying to recreate that aesthetic. I felt like I never fit in with my peers or my environment, and the internet was a perfect way to connect with others outside of my bubble. I still just use it to be a place for my personal brand to exist virtually. It’s been a reminder of my commitment to always spend some time doing something purely for myself.

What’s the hardest thing about being a blogger from Seattle? What’s the best thing?

There is a substantially smaller market for fashion bloggers in Seattle compared to other cities like New York, Los Angeles, and London. If you want to make a living as a blogger I wouldn’t suggest Seattle. In many ways Seattle is a large city with a small town mentality. I naturally have a “small fish big pond” mindset coming from Colorado. I know I’ll always feel the need to bring something new to the table.

What local designer or store has caught your attention?

My good friend Reina Acab is the designer of Meme Kidswear. I’ve worked closely with her in the past and now she’s really outdone herself with Meme. She’s truly redefining fashion and gender for kids.

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Image via Le Penny Jar

What blog or Instagram have you been obsessing over?

I really love @alealimay’s Instagram and overall aesthetic. She’s so natural and effortless with her babygirl-who-wears-Dior-and-a-pair-of-Jordan’s style. Her approach is minimal but bold and she embodies such an interesting cross between high fashion and tomboy.

What’s your go-to wardrobe item?

Probably a pair of ripped jeans. I can dress it down with a band tee and some sneakers or dress it up with a lacey crop top and some heels.

What do you hope to see more of in Seattle’s style future?

I’d like to see Seattle’s corporate market merge more with the underground scene. There is no shortage of large companies in Seattle who hire creative brainpower, but I feel like they are sourcing from the same pool every time. If those businesses could think outside the box and tap young creatives with entrepreneurial backgrounds, I believe the art community as a whole will really benefit.

What pearl of wisdom can you offer other style bloggers?

At the end of the day the goal of blogging should be to represent yourself in an authentic way. The last thing you want to do is turn into a platform for other brands or clutter your feed with a slew of hashtags. People don’t buy it, especially not on Instagram. So be yourself and let your style and personality do the talking.

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