Starting a style blog in an already saturated market is no easy feat, but Seattle native Morgan Gaston makes it look effortless. Her blog, Morgan Lillian, which she launched just under a year ago, is a collection of beautifully captured style and travel moments. While it is still in the early stages, her playful yet polished style has garnered much attention from local labels including Dawson and Deveraux and Jaleh. Not bad for a 19-year-old college student.
For a little background, where were you born and raised and where are you currently living?
I was born in Seattle and I have lived on Lake Washington my whole life. At the end of this month I will be moving to Queen Anne to attend Seattle Pacific University.
Your personal style in three words:
Trendy, chic, and black.
What do you do outside of blogging?
I am in school studying fashion. It seems everything I have been doing recently revolves around my business. For example, I have been getting into styling lately, including photo shoots. Other than fashion related things, I enjoy working out, finding cute new restaurants, and drinking tea.
Your blogging timeline: Is this your first? What, if anything, came before?
This blog is my very first step into the fashion world—unless you count hours of reading Vogue and wishing I was Victoria Beckham.
What was your original goal in starting your blog?
My goal was to start my blog when I was still young to establish a platform in the fashion world, so by the time I was starting some sort of career I would already have a good foundation. I am still in the early stages of my blog but my goals are still the same. Another big part of my blog was the idea of being genuine and never swaying away from who I am. I founded my blog on the principle that I would never artificially enhance who I am or my lifestyle.
What’s the hardest thing in terms of blogging about Seattle style? What's the best thing?
Seattle is very limited when it comes to fashion, and in general everyone seems to have the same style. It is hard sometimes when I look and see New York or Milan as thriving fashion capitals. Although it's one of the hardest things, it is also helpful in that it allows me to stand out with my own style. In a way I get to bring a new dynamic of fashion that isn't present in the streets of Seattle.
What local designers are on your radar for this season?
We should be keeping our eyes on designer Jenny Fort, the creative master behind Lu. The fall 2015 collection is stunning, and I can’t wait to see the spring line. I hear the color palette is to die for.
One blog/Instagram that you’ve been obsessing over lately:
Negin Mirsalehi will forever be my favorite blogger. She not only has the best style, but she seems so down to earth and genuine. In my opinion, many bloggers come across as entitled but Negin has never shown less than an ounce of gratitude or happiness in whatever she does.
What’s your ultimate, essential wardrobe item?
Every time I am asked this I have such a hard time giving a confident answer—there’s too many essentials a girl needs. If I had to choose, I would go with a good pair of heeled boots. First of all I’m short and I need all the help I can get. Secondly, what doesn’t go with a solid pair of boots?
Give other style bloggers a piece of your own advice.
Capitalize on what you are good at. Everyone seems to be a fashion blogger these days, but surprisingly not all fashion bloggers have the same talents. Find that thing that makes you stand out and use it to your full advantage.
What do you hope to see more of in Seattle’s style future?
I would love to see Seattle become a fashion destination. Integrating more of a high fashion appeal and putting an emphasis on top trends could propel this city much higher in the fashion world.