Slideshow

IDRS Files #10: Jenny Fort

September 11, 2014

This is Lu

Understated style is Jenny Fort's design mantra. The Seattle transplant's line Lu is all about versatility and wear-ability so you don't have to think too hard about making a statement.

Image courtesy Jenny Fort

Layering game

Fort's modern, easily translatable threads lend to multiple outfit possibilities. She designs for women like herself who want pieces that speak volumes without being loud.

Image courtesy Jenny Fort

Photography by Jessica Carter

Teaming up

Jessica Carter paired up with Genevieve Pierson to shoot Lu's dress No.2. The result? Eight different ways to layer, pair, and accessorize one of the line's signature pieces.

Image courtesy Jenny Fort

Photography by Jessica Carter

Grab and go

Ponte knits galore; Fort relies on the fabric for its movement, light weight, and ability to keep its shape. Plus it transitions well from fall to winter—it's a sort of year-round uniform.

Image courtesy Jenny Fort

Photography by AJ Ragasa

Simple silhouettes

But with structure comes some slink too. Designer Paul Jung (pictured here) and his slip dresses provide the right amount of form-fitting, feminine contrast to his otherwise boxy and ultra-modern shapes. This keen juxtaposition made it on to Fort's inspiration radar.

Image via Paul Jung Tumblr

Super structure

Fort draws inspiration from lines with similar aesthetic like NY-based brand Håndværk (seen here). The two share a penchant for sensible pieces with avant-garde shapes.

Image via Håndværk

Dream clientele

Remember Lady Sovereign? Fort does. When asked who she'd most like to dress she listed the British rapper because, "she’s super sporty and 80s, and has a definite style. I’d love to put her in my jumpsuit! She would rock it so hard!"

Image via Examiner (left) Image via Women's Wear Daily (right)

Wardrobe revamp

Her other pop-culture dream clientele? Jesse Pinkman, of course. "I would love to put him in some more form-fitting clothes, particularly pants. I would have him layer up for sure, with the cold nights and hot days of New Mexico."

Image via Pinterest (left) Image via Nick Wooster (right)

For Jenny Fort, less is most definitely more.

Seattle Designers, Locally Made, Locally Designed, Eastside, Seattle Style, Made in Seattle, Bellevue Collection, Independent Designer Showcase, Lu., Style Events in Seattle, Jenny Fort, Independent Designer Runway Show

Show Comments

Seattle Met

IDRS Files #10: Jenny Fort

Related Content

Bellevue Fashion Week's 2018 Independent Designer Runway Show Was a Blast

What Defines Pacific Northwest Style Photo Recap

Look Book: Paychi Guh

We Were There: Terrarium Popup Shop