Retail Spotlight

Meet the Shopkeepers: Alive and Well

The Cap Hill skate shop strikes a unique balance of urban edge, Seattle-style hip factor, and street-inspired style.

By Amanda Austin August 27, 2012


From left to right, the men of Alive and Well: Steve Gonzales, Dan Eyler, Marcus Lalario, Zack Prucha, and George Otto.

Image: Avi Loud

Introduced to the Capitol Hill scene last February, Alive and Well is a gallery, street-smart style shop, and high-end wheels-and-decks tool shed as imagined by club owner Marcus Lalario and former Goods collaborator George Otto. The thinking man's skate shop features dozens of unique collaborations that spotlight Northwest designers, including a full clothing line of the boys' own designs. 

What song or album is playing on your store’s sound system right now?
Lalario and Otto: Status by Jarv Dee and Nacho Picasso.

What was your first job in retail? How does that compare to your job now?
Our first retail jobs were at Easy Street Records and Foot Action. Those were a lot like what we do now because it's all customer service. With our current jobs, though, we get to be way more creative.

What’s your favorite thing in the store right now?
The Huf rail coat navy and white. (Note: See a whole bunch of other Huf stuff from the Fall 2012 collection that just landed the shop.)

Where do you shop when you’re not at your store?
The liquor store on 12th and Pine.

What do you love about your store’s neighborhood?
We have all lived on Cap Hill for most of our adult lives, and this is where we are comfortable: in with the diverse, the weirdos, and the creative.

What nearby restaurants, coffee shops, etc do you recommend?
Ayutthaya Thai, Honey Hole, and Li'l Woody's, of course.

What’s the weirdest thing that’s ever happened in your store?
All of us showing up on time everyday.

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