Talk about a brand made for the Northwest. The Emilie Sloan line—named for owner Lisa Murphy's two daughters—features vibrant handbags, totes, wallets, and cosmetic bags, all coated with a waterproof matte laminate making them completely rainproof.
The much-loved brand is sold in over 1,000 stores around the country, but starting September 1st they're bringing it home with a first ever brick-and-mortar shop. We caught up with Murphy for details on the line and its new Pacific Place home.What can we expect from the new store?
Murphy: We are planning on hosting several trunk shows and will possibly have an exclusive Emilie Sloan line for the holiday season. The store will also feature pieces from a rotating selection of Seattle designers. A couple years ago when I first started my line I thought it would be so cool if a store offered to feature just me. We're a Seattle company and we really want to promote local designers.
So who's first in your local lineup?
Suzy Fairchild's Frock Shop apparel line; her pieces go really well with our bags.
Do you have a favorite Emilie Sloan piece for fall?
I have two. Well, three. First the Megan clutch crossbody, which is designed with special strap hooks so it can be converted into four different bag styles. We also have the Eva Mae weekender, which has become our most popular bag—stores on the East Coast can't keep it in stock. And I love our Logan tall crossbody. I designed it around an iPad so it has a protective inner section.
Aside from the obvious of making everything waterproof, how does Seattle influence your designs?
It's so beautiful here, and I think because of that what we wear tends to be very simplistic and darker. I feel like people need to have a bit more color. I want my purses to be statement pieces with feminine prints but also masculine, durable construction.