A fiery, vibrant red pout is perfect for the passion-filled month of February. Sephora Collection’s cream lip stain in Always Red is a classic matte-red hue that has it all: it’s vivid, velvety, and effortlessly long-lasting.

Attempting to channel our inner-Gwen Stefani, we first picked up a tube of Always Red after seeing dramatic pops of the color on last month’s red carpets, and we’re finding it adds just the right touch of studied glam to the coming season’s bright brights and glossy neons.

Unlike many stains, Sephora’s is ultra pigmented and delivers bold high-coverage color without drying your lips. It goes on like a gloss but dries into a smooth and silky lightweight stain that lasts the entire day and stays put, ideal for showering your Valentine with kisses.

Pick up this punch of lip color at one of the four Seattle-area Sephora stores or online. It’ll only put a $12 dent in your V-Day budget. Oh, and we suggest applying the cream stain with a lip brush in order to achieve a flawless cupid’s bow.