Who gets it: Your friend who might have a slight "problem" with his/her Instagram or Hipstamatic app.

Why: It’s time to get with the real world. From Chronicle: Sweet designs that anyone can feel good about.

Where to find it: Meadow on Queen Anne, a lovely little surprise of a place where gifts and women’s separates are always sunny and cheerful, and remarkably inexpensive. These highly giftable notecards, for instance, a cool $14.95.