Seattle Company Gives Angry Birds a Boost

By Stephanie Rubesh October 14, 2011 Published in the November 2011 issue of Seattle Met

YOU KNOW ANGRY BIRDS—regardless of whether you’ve ever played the iPad and mobile phone game in which avian warriors smash into the fortresses of smug pigs—because everybody knows Angry Birds. With more than 300 million downloads, the 99-cent app (developed by Finland-based Rovio) has catapulted to the most downloaded iTunes app in more than 65 countries. And now the cranky feathered vertebrates are set for their next step toward global domination. The Finnish company recruited Seattle-based cellphone experts Medio—T-Mobile is a client—to help deliver bigger and better swine-induced rage. Using Medio’s tech, Rovio will store and interpret data in order to track customer behavior and preferences, ideally leading to new services, more downloads, and chirpier fans. Because the current 1.4 billion minutes of gameplay those birds get a week is clearly not enough.

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