On the Fly will close Friday. Photo via Twitter.

A sign went up Monday announcing On the Fly, the grab-and-go offshoot of Flying Fish, will close at the end of this week after two years.

The news comes as rather surprising, considering the fresh, tasty, priced-to-move menu. Since word spread of the closure, manager Bobby Rice says she has fielded an outpouring of support from disheartened regulars. Alas, even the most dedicated customer base isn't necessarily enough in an area flush with competing options.

"There is too much competition," Rice offered as explanation. "The neighborhood can't support all the lunch places opening up." Flying Fish is temporarily halting lunch service as well.

Owner Christine Keff doesn't plan to relinquish the On the Fly space, however. The vacancy will accommodate private dining, probably through the holidays, then make way for a new concept in late winter or early spring. What shape that concept will take is undecided (one idea tossed around: a wine bar), but one thing is certain: It won't take cues from surrounding businesses. Rice says to expect "something that isn't around."

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