Curd Nerds

Murray’s Cheese Lands in Seattle

The famed New York cheese shop will open counters at seven area QFCs.

By Allecia Vermillion March 28, 2012

 

A small slice of New York City cheese legend Murray’s Cheese Shop has landed in Seattle, specifically at the University Village QFC. Today the grocery store unveiled a new cheese counter—a mini Murray’s, if you will. Though it be mini, the counter offers a mighty selection of more than 175 types of cheese. Customers can also buy fancy crackers and other cheese-plate companions. The accompanying slideshow gives fromagophiles an idea of what’s in store.

The Murray’s stand is part of the store’s existing cheese area, with signage that harkens back to the original Murray’s location, which opened in 1940 in Greenwich Village. The store-within-a-store configuration is designed to educate (and tempt) shoppers who might like a nice soft-ripened camembert-style cheese, but don’t usually venture into specialty cheese stores. Murray’s and QFC are planning to add mini Murray’s to six more QFCs in the Seattle area; look for them at the Harvard and Broadway locations in the next two months.

Cheese nerds familiar with Murray’s have been all a-flutter since Murray’s announced its plans; if you’re game to party in a grocery store, a grand opening celebration happens tomorrow, March 29, from 4-7pm and features cheese tastes and Chateau Ste. Michelle wines. Murray’s is also spreading the cheese love with a series of Saturday sessions where customers can meet local cheese elite like Kurt Dammeier and Matt Day of Mt. Townsend Creamery. Speaking of Dammeier, his cheese shop Beecher’s opened a New York outpost last summer, so consider this a cheese culture exchange program of sorts.

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