Blame this guy: Yogurtland founder Phillip Chang. Photo courtesy yogurt-land.com.

Seattle, not unlike the rest of the planet, has gone totally bananas for self-serve froyo. So much so that pay-per-ounce pioneer Yogurtland considers the city one of its more lucrative sectors, says Alexis Eldridge, vice president of marketing.

The Cali company’s first Washington outpost opened this spring on Broadway and Pine, and, confirms Eldridge, three more stores are in the works: at 2320 N 45th Street in Wallingford; 4334 University Way NE; and across the lake, in the 200 block of Bellevue Way NE. Eldridge says they’ll all open before the end of the year. As for further expansion plans, they’re definitely happening. Where? "TBD."

Meanwhile, dueling megabrand Menchies, which currently claims four regional branches, is due soon at U Village and in Puyallup and West Seattle.

Squeal away, high ponytailed teens, squeal away.