When Molly Moon Neitzel opens her namesake business on Queen Anne, it’ll mark her first full-scale venture since planting a shop on Capitol Hill in early 2009. In between she pursued more newfangled approaches to brand boosting: she launched a food truck, opened a microstore in a Madrona laundromat, and set up a counter inside Chocolate Box —an opportunity to reach the downtown market “without having to do a build-out,” Neitzel told us earlier in the summer. Surely in time she and her waffle-coning crew will populate every Seattle neighborhood.
Until that happens, maybe—just maybe—the addition of this storefront at 321 Galer Street will dilute the block-long lines at the Cap Hill and Wallingford shops. When Nosh Pit swung by on Monday Neitzel was busy churning batches of the creamy stuff, stashing ingredients, and prepping to-go pints; workers were tending to finishing touches. Doors will open Thursday at 3, and hours are set for Monday through Sunday noon–11. To get a peek inside, click through the slideshow.
All photos by Carey Rose.