Openings

First Look: Molly Moon’s on Queen Anne

The scoop shop opens Thursday, September 15.

By Christopher Werner September 13, 2011

 

When Molly Moon Neitzel opens her namesake business on Queen Anne, it’ll mark her first full-scale venture since planting a shop on Capitol Hill in early 2009. In between she pursued more newfangled approaches to brand boosting: she launched a food truck, opened a microstore in a Madrona laundromat, and set up a counter inside Chocolate Box —an opportunity to reach the downtown market “without having to do a build-out,” Neitzel told us earlier in the summer. Surely in time she and her waffle-coning crew will populate every Seattle neighborhood.

Until that happens, maybe—just maybe—the addition of this storefront at 321 Galer Street will dilute the block-long lines at the Cap Hill and Wallingford shops. When Nosh Pit swung by on Monday Neitzel was busy churning batches of the creamy stuff, stashing ingredients, and prepping to-go pints; workers were tending to finishing touches. Doors will open Thursday at 3, and hours are set for Monday through Sunday noon–11. To get a peek inside, click through the slideshow.

All photos by Carey Rose.

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