For a certain camping-averse segment of the population, it’s the promise of s’mores that redeems the entire cold, wet, ankle blister-conjuring experience. The light at the end of the tunnel, if you will.

And I know you will. Because what sort of anhedonic someone could resist melted chocolate and marshmallow squished between two graham crackers?

The genius of the s’more lies not just in the flavor combination—and it’s a doozy—but in the fact that as with so many great American foods (hamburgers, fried chicken, barbequed ribs), eating it requires relinquishing all inhibitions. There is simply no way to eat a s’more neatly because each ingredient is messy in its own way. Upon contact with your teeth, the crackers crumble onto your lap or get stuck in the melted chocolate that has smeared across your lips, not to mention the strands of sticky marshmallow that now decorate you cheek. It’s a total disaster, the s’more. And watching a child eat one is more entertaining than anything you’re likely to stumble across at the zoo.

On Wednesday, August 10 we celebrate National S’more Day. Here’s how and where to do so in Seattle, no tent or sleeping bag required.