In the Vermont town where I went to college, Ben and Jerry’s free cone day—when the company offers up single-scoop ice cream cones all day long—is a serious rite of spring, as important an annual event as the Festival on the Green or 4/20.

Students would line up for hours to get a free hit of the sweet stuff, sometimes queuing up again before they’d even start to lick their first cone: One of the great beauties of Free Cone Day is you can have as many free cones as you like provided you wait your turn.

It’s maybe not such a big deal here—we have a lot of ice cream in Seattle—but it’s still a nice way to mark the transition to the warmer months. Stop by your local B and J’s tomorrow, March 23, between 12 and 8pm to claim your frozen prize.

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