The Thrill Is Gone

Why Doesn't Seattle Have More Theme Parks?

It's not (just) the weather.

By Allison Williams July 7, 2023

A small cadre of grade-schoolers, aged maybe 10 or 11, shuffle through the maze of a roller coaster line, bouncing off each other like playground balls toward the entry gate for the first car. It's a Saturday in early summer but the line is basically empty—the kids could climb on the very next go-round of Timberhawk: Ride of Prey if they wanted to. But they are unconcerned as they wait a few laps to get an unobstructed view, then toss their ball caps and sunglasses to the opposite platform while boarding to be picked up after. 

What comes next ticks through the list of expected roller coaster action—the slow creep uphill, the belly churning descent, here as fast as 50 miles per hour. Hands up for the brave, hands clutched for those less so; shrieks echo off the tall trees that surround the big wooden coaster. After exiting, the kids race down the exit walkway just to U-turn into the entrance maze again.

Federal Way's Wild Waves Theme and Water Park puts its aquatic half on display, its amusement park side hiding from the I-5 frontage. Still, it delivers a classic slice of Americana, from fried elephant ears to an antique carousel, some 70 acres with several dozen attractions. But a visit to the park begs the question: Why in the world isn't there more of this?

The Pacific Northwest is perhaps America's biggest dead zone for theme parks. It's not just that we don't have a Disney park like California and Florida—we can't boast a Universal, or a Six Flags, or even a Busch Gardens or SeaWorld. It's easy to cite the weather until one considers that even with its hot and cold extremes, Chicago's Six Flags has more than a dozen thrill rides. To misquote Milli Vanilli, you can't just blame it on the rain.

One factor? Babies. Or rather the lack of them. Disneyland changed the game when it opened in 1955, right in the middle of the childhood of the baby boomer generation. "The biggest expansion of the middle class in recent history," says Robert Niles, founder and editor of ThemeParkInsider.com—exactly the demo who shells out for amusement parks. The park boom echoed the population growth, and by the time the Pacific Northwest had enough people to draw notice in the 2000s, well, "We're going on a 20-year baby bust," says Niles.

When freelance journalist Carly Caramanna started looking into the dearth of big parks in our region, she figured "it has to be something weather related. And it couldn't be further than the truth." She calls the situation a perfect storm, pointing out that the PNW became a tourist destination long after the heyday of big new parks, and big plots of land are hard to come by.

"I think the biggest factor is the overall culture of the PNW," Caramanna says, a place where nature usually gets top billing. "That's a stark contrast to a theme park, which is glossy and fabricated." Maybe we're all too busy hiking. Still, she notes that the region does have deep roots in amusement, like the now defunct Luna Park in West Seattle modeled on Coney Island. In Oregon, just south of Salem, Enchanted Forest thrives with attractions crafted by a singular artist, a kind of retro fairy-tale experience.

And in Federal Way, Wild Waves still stands. First built as Enchanted Village in 1977 (no relation to the Oregon spot), it grew to include a water park and changed hands a number of times, including a short period of being owned by Six Flags. It added Timberhawk: Ride of Prey, a classic wooden structure in matchstick style, and the neon Wild Thing with upside-down loops. But the park is dwarfed even by, say, the more than a dozen coasters at Kings Dominion in Virginia.

The Disk'O Flashback, a thrill ride at Federal Way's Wild Waves.

Elizabeth Ringas, president of the American Coaster Enthusiasts group, notes that Silverwood Theme Park in Idaho (about an hour northeast of Spokane) boasts some notable, if not record-breaking, rides, like a single rail coaster called the Stunt Pilot. From her view, leading an organization obsessed with the 2,000 or so roller coasters in the world, weather does play a role in our ride shortage—just not because no one wants to eat cotton candy in the rain.

"Rides are such a big investment, and weather is hard on them," she says. If they have to be closed during an off-season, maintenance needs pile up—you can't leave one sitting any more than you can park a car for months and expect it to run well.

Not only will the Northwest not likely score its own Disney World, there likely won't ever be another entity that size—43 square miles, more than 27,000 acres—anywhere in the U.S. Modern theme park trends lean toward smaller, more focused identities, like the new Legoland that opened in New York, or a just-announced Universal kiddie destination in Dallas.

Until then, Wild Waves (plus the rides at Washington State Fairgrounds, which include a roller coaster) is what we've got. Its mix of 1970s kid rides tucked into the trees and water slides snaking through the skies is perfectly suited for the family crowd, and season prices still sit under $70 online. The beer garden is contained to one small corner, next to a counter serving the park's new birria tacos, giving the whole place a wholesome feel. At the short string of carnival booths, several have signs declaring a guaranteed win for any player standing under four feet.  

Ringas says she was drawn into American Coaster Enthusiasts because of the simple escape that rides offer. "It's how we leave the world behind," she says. "We just become a kid." So even as the region can't deliver on the epic-sized thrill rides available in the rest of the country, perhaps we have the most important aspect on lock.

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