The newly approved tax on sugary beverages, a health measure with a confusing tangle of exemptions, takes effect next year. Cost of soda will go up. Number of cavity fillings will go down. And things could get weird.
As the pop industry gears up to pour additional millions into a campaign to overturn temporary state sales taxes on soda pop, bottled water, gum, and candy (Initiative 1107), a new USDA report shows that taxes on caloric sweetened beverages could reduce p