Espionage Cosmetics has some of the brightest, coolest stuff we've seen, and we've seen it all, people. The Seattle/Tacoma beauty brand just turned five; it all began in 2011 when a pro makeup artist and an active duty Marine discovered their shared passion for cosplay, comic books, pop culture and makeup. We checked in to see what's happening at their Geek Boutique, what the favorites are and what's new.
We saw that you killed it at Emerald City Comicon, how’d it go?
Emerald City Comicon was fantastic! Our team has a booth there every year and each experience is progressively more and more awesome. Since it’s a city hop away from our current location of operations, we get to continue enriching our relationships with existing customers face-to-face.
Your brand is “for nerds, by nerds”–how has catering to a specific clientele helped to shape your cosmetics? How did it get started?
When it comes to geek culture, a sense of community is huge and that’s where we come in. There are nerd girls like us that love to geek out over nerdy things, but at the same time want to rock glitter and winged liner.
By creating a niche brand, we’re bringing makeup to a level that’s accessible to everyone by combining passions and interests with the product. So that’s where it all started: we saw a void that needed to be filled, and we stepped up to make it happen. By relating to our customers, we provide high quality, affordable makeup and nail art on top of killer customer service.
What are the favorites in the line? Do people naturally gravitate to bigger brighter colors when shopping Espionage?
The hottest products at Espionage Cosmetics are our nail wraps. Our creative team designs what we’ve coined as “nerd manicures” based on different interests and fandoms of our audience. One of our new designs (Baal & Inanna) is licensed with the creators of the popular comic book series “The Wicked + The Divine” and it even has glow-in-the-dark icons that are designated to certain characters. Our audience loves it. The glow-in-the-dark designs are generally the most popular of the nail wraps.
What are some future plans for the brand?
We currently have a storefront in Tacoma that we’re putting a lot of love into. Our intention is to create relationships within the local community by partnering for events. We’re even aiming to host crafting and game nights! You can find the sparkly sign for “The Geek Boutique” in downtown Tacoma on Pacific Ave.
Another project we have is a bi-monthly subscription service called the BOOM!Box. Each box curates the finest of geeky goods, so right now, we’re continuing [our] science future theme[s]. Aside from those glorious projects we’ve been enjoying so much, the work never ends at Espionage Cosmetics [and] we’re all about the Nerd Makeup Revolution!