It's all relative. Keep that in mind before we go any further, but according to the New York Times and London's Guardian, awkward is in.

Image via nytimes.com; From left: Gio Staiano for The New York Times; Ian Gavan, via Getty Images; Jennifer S. Altman for The New York Times; Victor VIRGILE, via Gamma-Rapho, via Getty Images; PATRICK KOVARIK, via Agence France-Presse — Getty Images" data-image-selection='{"width":600,"height":400,"x1":0,"y1":0,"x2":600,"y2":400}'>

The New York Times says these women don't fit the beauty mold. Image via nytimes.com; From left: Gio Staiano for The New York Times; Ian Gavan, via Getty Images; Jennifer S. Altman for The New York Times; Victor VIRGILE, via Gamma-Rapho, via Getty Images; PATRICK KOVARIK, via Agence France-Presse — Getty Images

The former came out with a piece on September 4 that included a quote from Totokaelo owner Jill Wenger. The shop keeper is known not just for her gorgeous retail spot on Capitol Hill; shoppers around the world know her via the online version, on which she's always showcased her edits on offbeat beauties.

As the Seattle retailer told the NYT:

"When I’m looking for models, pretty isn’t on my list. I like something that’s off that kind of works in their favor."

The Guardian's piece is dated September 7 and proclaims, "gap teeth and kooky haircuts are all the rage."

 

 

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