When Jill Donnelly bought Baby and Co in 2010 she knew she really wanted to reclaim the space and pay homage to the original 1925 architecture of the building while creating a sense of what she calls depth-of-field within the store.
Well, she's' done it. Check the slideshow here for a virtual tour.
After a temporary stint around the corner, the recently unveiled remodel reintroduces her edits to the younger crowd that wasn't around to see the original Baby incarnation in the '80s and '90s, and the stylishly well-established who've been stopping off at First and Virginia for years now.
While Donnelly had been amassing menswear—and menswear fanatics—over the last few year, the masculine goods really feel like they have a place in this newly imaged storefront. (Add this to the recent re-up at Totokaelo Man, and Seattle guys have been issued a new lease on life.)
But it's the profusion of natural light that'll really get you. The space is brighter, whiter, and more alive than ever before. All the better for the increased presence of special events in the space; like the Urban Zen from Donna Karan trunk show on April 19 and 20.