Retail Opening

Now Open: Totokaelo Man

The cult-like women's store now has a male counterpart, and owner Jill Wenger says her shopper can be rugged or refined. We'll take either one.

By Kirby Ellis March 24, 2013

An image from Totokaelo's Instagram feed on the morning of the opening.

Doors opened at the highly anticipated Totokaelo Man on Saturday March 23.

Located directly beneath Totokaelo in what used to be a parking garage, the completely transformed and renovated space is similiar in aesthetic (and size) to the sister store upstairs; both are clean and minimal with a gallery-like vibe that highlights owner Jill Wenger's thoughtfully curated selections. Notable features in the new space include a plant installation by the folks of the Palm Room (no small feat considering the subterranean level).

Wenger told us the Totokaelo man is "rugged or refined, depending on circumstance;" the dozen or so designers in the shop right now—Rick Owens, Margiela, Acne, Wood Wood, and Henrik Vibskov among them—help this dude "reflect his interests, taste level, and intelligence through his appearance while maintaining a feeling of effortlessness."

We'd like to see how effortless he can be while taking in the new men's version of upstairs' shoe wall, that monument to ecstatic overwhelm. Outfitted in APC button-ups, Hope medium-wash denim jeans, and urban military looks from Seattle's Maiden Noir, we're definitely looking forward to spotting these guys around Seattle and seeing how they navigated the choices.

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