Meet Rachel Ball: writer, photographer, videographer, editor, director, manager, curator, baker, chef, and designer of graphics, web, and jewelry. She's the one-woman-show behind Elephantine, a blog about Seattle fashion and shopping, modern accessories, smart housewares, and photography or, as Ball sums it up, "simple, pretty things." But there are so many simple, pretty things in Seattle, so we caught up with Ball to learn more about how in the world she narrows it all down.

WWW: Your personal geography, please. Where were you born and raised, and where are you currently living? 
Ball: I've lived in Washington my whole life. For the past nine years, I've lived in Seattle. My husband and I both love it here and plan on staying for a long time.

Your personal style in three words:
Minimalist, modern, comfy.

Assuming your blog doesn’t pay the bills, what do you in order to pay the wireless bill and buy new clothes? 
My full-time job is running my online jewelry shop called Elephantine, which I started three years ago as a hobby. Earlier this year, I opened another online shop called Mignon Kitchen Co. that carries small kitchen goods. I feel really lucky to be able to make a living the way that I do.

Your blogging timeline: Is this your first? What, if anything, came before? 
Yes, Elephantine is my first blog, and my first post was in late 2007. Since then, I've given multiple makeovers to my blog and evolved the content and tone. One of the great things about running a blog is that you can constantly make changes to it.

What was the voice inside your head saying as you were first imagining this blog? 
I think I viewed it as more of a journal than anything else. Back then, I didn't fully understand what a blog could be. Now, my blog is how I'm connecting with other people (and even making some real-life friends) and it's also become an extremely important part of my small businesses.

What’s the hardest thing in terms of blogging about style in Seattle? 
Since I use a lot of my own photography in my posts, I depend on good natural light, which can be challenging here. But I've learned to work with whatever I'm given, and sometimes those challenges yield better results in the end.

What’s the best thing in terms of blogging about style in Seattle?
There's so much in Seattle that it's easy to find things to blog about. My posts are very organic and I just blog about whatever I find or am thinking about that day. It's very rare for me to plan posts more than a day in advance.

One blog that no one knows about that everyone should read:
Definitely stop by Matchbox Kitchen. Sara bakes the most delicious goodies for her L.A.-based baking company and her blog is just as sweet.  

What do you want to do more of on your blog? What’s keeping you from doing it? 
I would love to post more videos, but they're exhausting to make because I do all the shooting & editing myself. It takes about eight to 12 hours to put together one video.

What would you like to see more of in Seattle in terms of style? 
More rain boots! I think people often steer away from them because they can be too clunky and it's hard to work them into a stylish outfit. But I'd love to see them be more embraced.