Retail News

Boutiques on Wheels

Fashion hits the road as three local shopkeepers pioneer the idea of mobile boutiques.

By Amanda Austin August 7, 2012

Thanks to the Northwest's penchant for all things mobile—by that, we mean food trucks—it probably surprises very few that clothing boutiques have followed suit.

Three pioneers of the mobile boutique movement, J. Project, The Kippy Ding Ding, and Closet Space, will congregate at the Fremont Market on Sunday, August 19 to show off their deals on wheels. And the next Mobile Food Rodeo? You'll find the same fashion-to-go trucks parked alongside the best tacos and pulled pork sandos around.

Here's the scoop on these three mobile style-makers.

 J. Project is the work of Mukilteo-native Jaime Marie; she hit the road in a converted and refurbished short bus last May. Her miniature mobile storefront offers a collection of repurposed clothing and jewelry all tied together with an overall whimsical, bohemian aesthetic. Inspired by the beachy landscape that the Alki resident gets to call her frontyard, Marie incorporates her love for Pacific Northwestern nature into her recycled pieces.



Not long after J. Project's premier, Allison Norris and Amanda Linton transformed a 1965 Aristocrat Mainliner into a candy-colored mobile boutique and thus introduced Kippy Ding Ding to the streets of Seattle in July. Kippy, the trailer's shortened moniker and a 1930s synonym for "neat," houses a thoughtfully curated selection of vintage goods for which Norris and Linton expertly hunt relentlessly. Follow Kippy's whereabouts on Twitter.


Port Townsend-based shopkeeper Rosie Itti's Closet Space is the only boutique of the three slinging crisp, brand new merchandise. Still deeply ingrained with a love for all things vintage, Itti draws much of the inspiration for her designs from the fashions of years past. Find reasonably-priced jewelry and cute, feminine basics in Itti's space; but if you can't make it, check out her online shop.


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