Seattle Style Blogger

Blog Spot: The Lingerie Addict

Who knew that one of the world’s leading bras-and-panties sites is based right here in Seattle?

By Laura Cassidy June 29, 2012

SLIDESHOW: Scenes from a lingerie blog. At the Lingerie Addict, Treacle Tart often explores trends and new releases, like this floral set from Stella McCartney.

Treacle Tart—um, not her real name—is really, really into bras and panties. And she’s not the only one. 100,000 readers per month visit her site, the Lingerie Addict, and get the word on fit, form, fashion, and, you know, French lace. "We’re very honest in our reviews and editorial coverage," says Tart of the team she’s assembled. "We talk about a lot of independent brands that often aren’t covered in mainstream fashion. Really, it all goes back to helping women find the right lingerie for themselves because I truly believe every woman deserves beautiful, affordable, well-fitting lingerie."

WWW: Your personal geography, please. Where were you born and raised, and where are you currently living?
I was born in Metairie, LA, grew up in Macon, GA, went to college in Decatur, GA (near Atlanta) and moved to Seattle three years ago.

Your personal style in three words:
Casual, comfy, classic.

Assuming your blog doesn’t pay the bills, what do you in order to pay the wireless bill and buy new clothes?
I’ve been blogging full-time since September 2011, but before that, my last full-time day job was as a statewide crisis line manager for victims of violent crime and family members of homicide victims.

Your blogging timeline: Is this your first? What, if anything, came before?
The Lingerie Addict is my first blog. I was on other social platforms, like LiveJournal and Facebook, before I started blogging, but so far TLA is my one and only blog.

What was the voice inside your head saying as you were first imagining this blog?
I started blogging about lingerie because I was really interested in lingerie, but couldn’t find anyone talking about it in a way that was relevant to me. I was still in school at the time, so I didn’t have the budget for anything very high-end…but I still wanted nice undergarments. I also had trouble finding product reviews or advice about shopping for lingerie. So I just started writing about what I was buying (or interested in buying) and the blog grew organically from there. From the very beginning, it’s been about making lingerie accessible to the everyday woman, no matter her size, age, or budget.

What’s the hardest thing in terms of blogging about style in Seattle?
One of the hardest about fashion blogging in Seattle is being so far removed from the center of my industry, which is in New York City. There just aren’t very many events or designers or boutiques in my niche here. However, as hard as it can be, I think that’s also a good thing. After all, most women don’t live in New York, and retaining that outsider perspective is important to keeping the Lingerie Addict’s voice authentic and customer-focused.

What’s the best thing in terms of blogging about style in Seattle?
1) The downtown Nordstrom flagship store. They have an incredibly extensive selection, both in terms of sizes and brands. If you’ve had a hard finding your bra size at any other store, go there.

2) The incredibly supportive indie design and small business culture. My very first Etsy lingerie purchase was from Seattle designer Sandmaiden Sleepwear, way back in 2007. And even though we don’t have as many lingerie boutiques as some cities, the ones we do have are really amazing. The owner of Bellefleur Lingerie, Jennifer Manuell Carroll, is a nationally-renowned author and lingerie business consultant (she also does my bra fittings!) and Nancy Meyer meyer/info:243/, in downtown Seattle, was named one of the best lingerie shops in the world by Town & Country Magazine.

One blog that no one knows about that everyone should read:
I have to say Slip of a Girl. If you’re interested in learning anything about vintage lingerie, she is the most knowledgeable vintage lingerie expert I know of, and I know a lot of people! And if you’re brand new to shopping for vintage, she’s forever posting great finds to her blog.

What do you want to do more of on your blog? What’s keeping you from doing it?
I’d love to do more lingerie as outerwear features, and I’d love to make the blog a more interactive resource, such as having user-submitted lingerie reviews. A lot of what limits me now is time. I’m the only full-time employee of the Lingerie Addict (even though we have six columnists and a part-time web developer) so everything that needs to get done—whether it’s answering e-mails, responding to reader comments, updating our social platforms, replying to press inquiries, or sending out advertising pitches—is done by me. And that’s in addition to making sure the blog has fresh content everyday! Hmmm…maybe it’s time to hire an assistant…

What would you like to see more of in Seattle in terms of style?
I’d like to see more lingerie looks incorporated into people’s everyday style (through camisoles, slips, chemises, and other pieces), and I wish people thought of lingerie as just another aspect of fashion. But that’s what I want to see more of everywhere, not just in Seattle. And I understand that our weather (sheer slips & rain don’t go together) makes lingerie-inspired dressing a bit harder!

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