Considering all the elbow-throwing and eBay hawking, I’m getting a little weary of designer collaborations. But the Marni collection is different. Because it’s so good.

‘Different’ meaning even if you’re over the idea of lining up at 3 am and shopping for the sport of it, you just have to reconsider, and ‘different’ because this one is likely to set records. Women are serious about their Marni—and, increasingly, guys are too. Yep, the H&M collection even includes men’s duds. Plus, this collection hits on a Thursday, not the weekend. Weird.

There’s a lot to consider here, folks. Check out H&M’s shopping guidelines for rules and regulations, click through our slideshow to see some of my favorite images from the look book, and then tell us: what’s your shopping strategy?

UPDATE 3/6: An informed reader let us know that she called the store today and was told that doors will open at 8a on Thursday.