Jason Wu is Target’s next collaborator.

What were you doing on the morning of September 13?

If you were standing in a Target store neck deep in Missoni I’m especially interested in your reaction to the October 3 news that the mega-retailers next collaborator is Jason Wu.

WWD reported it first; subsequent stories from outlets like Elle all mused similarly; the Missoni thing all but threw Target on it’s backside (headlines read: Shoppers furious with Target), but it doesn’t feel like Wu will have the same affect.

Past capsule collaborators include Rodarte, Zac Posen, Thakoon, Richard Chai, and Rogan Gregory. The ferociously artful and hugely collectible Mulleavy sisters didn’t totally upset the apple cart; it’s hard to believe that Wu will.

Typically categorized as super feminine and classically elegant, the young New York-–based designer just doesn’t have the fanatic street appeal or the icon factor that makes collaborations like these reach fever pitch. But, it’s worth noting that style.com fashion writer Nicole Phelps began her review of his recent Spring 2012 collection by asking, rhetorically, "Jason Wu, edgy?" It was a little more something-something. And who knows how the Obama factor will, well, factor in.

And hey, it’ll be easier on all of us if servers and shoppers don’t crash.

Here’s what Wu told WWD: “The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before,” said Wu. “My collection for Target is chic and wearable. I think women everywhere will enjoy it.”

There is no word yet on the Wu x Target shelf date, and while we’re just going to assume for now that Seattle shops will get it, we have nothing concrete to confirm that either.