Get ready to start seeing more and more about the Portland Collection from Pendleton. The indie designed capsule collection, for fall/winter 2011, is landing soon all over—and I do mean all over; it’ll be in such Big Deal stores as Dover Street Market in London and Oak in New York. And, of course, some shops that are closer to home; Kuhlman, Les Amis, and others.

But as this love letter from the LA Times indicates the media and press buzz has only just begun. I expect we’ll see the Nathaniel Crissman-, Rachel Turk- and John Blasioli- designed (Portlanders, all) pieces in print and web editorials starting with the much-anticipated September issues.

Of course, we only get to claim a generalized “Northwest” style thing when it comes to the Portland Collection, but know this about the line’s official look book images shown here: those are Seattleites sporting the stuff. The models used in the shoot are locals from Belltown’s Heffner Management.