The Levi’s x Filson collaboration is being feted tonight in New York City. It’s not that you weren’t invited, it’s that, you know, you have other places to be.

The made-in-Seattle collection was announced last year at this time and has been popping up on New World pioneers since then. It’s a pretty big deal.

So no matter what else you’re doing this Thursday evening, make sure you’re a little bit smug about the fact that in the Meat Packing District, they’re romanticizing evergreen trees, cool blue skies, and your rugged, outdoorsy hipster style.