Fashion Show

Fashion First

Get your tickets for Seattle’s fall fashion boutique event.

By Laura Cassidy August 18, 2011

Tickets are on sale now for Fashion First on September 15 at Showbox Sodo.

It’s that time of year again.

Each fall, for eight years now, Fashion First gathers local shoppers and puts them in front of a runway decked out with newly arrived fall fashion from local boutiques and/or designers. At the same time, via ticket prices and an auction, the show raises money for worthwhile local charities. On the runway for 2011: La Ree, Baby and Co., Ragamoffyn’s, and more.

This year’s celebration is Thursday, September 15; doors open at the Showbox in SoDo at 7. Tickets start at $50 and can be purchased via the Fashion First website.

Here, three questions for Fashion First’s Joan Kelly.

WWW: What was your original goal in starting the show and how has it morphed into more or become exactly what you wanted it to be?

JK: The original goal was to create a marketing platform for independent retailers and designers. Since then it’s grown and we are able to offer the participants a ton of marketing with all the changes in the industry. Issaquah-based designer Lizzie Parker handles all the back-end. She is all over the boutique owner’s visions, making each set truly display the individual branding. She has a very sophisticated taste level and she is always pushing it to the next level. She brings a show that won’t disappoint. It is going to be the best we have ever seen in this area.

Helping make up the Fashion First crowd that Joan Kelly says is the best in Seattle and the Eastside, Sway and Cake owner Tamara Donaghy.

As the ultimate insider at FF, what’s your favorite part: Seeing things come together backstage? Watching the front row revelers? The after party?

Watching the crowd deliver. They can BRING IT. Not only their donations to Rise n’ Shine but also their outfits. The best crowd in Seattle—or the Eastside. It’s a party. As my Grandmother always said, “Eat before you drink.” Good words to live by.

Most importantly, what are you wearing?

There are so many great shops involved in Fashion First, I would have to change my outfit several times that night to showcase the best of them. So I’m still deciding. For now, just the YSL Tributes in olive brown (they rock, BTW ) and perhaps the robe I wear to water aerobics.

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