Open Call: NBC’s Fashion Designer Reality Show

The major network is set to be first among the big players to do a fashion reality show, and they’re coming to Seattle to cast it.

By Seattle Met Staff March 22, 2011

It’s not like we don’t have evidence that national exposure on a major TV show can be, you know, good for a career. (Ahem, Logan Neitzel on Project Runway.)

So when I got a message from an LA casting director saying that NBC was launching the first major network fashion design reality TV program, I was happy to help them spread their nets all over the 206, 253, and 425 area codes.

Here’s what they’re not telling anyone yet:

-What the show is called
-Who the Heidi Klum/Michael Kors equivalents will be
-The details of the prize at the end of the potentially alienating/potentially amazing taping and editing circus
-When they’re coming to Seattle for their big open casting
(When I spoke to the director she told me it was their first week on the project.)

Here’s what they are telling us:

-The producers are Magical Elves, the team behind the original Project Runway and Top Chef
-Seattle is one of many cities they’re rolling through as they search for the season’s contestants
-There’s a way around the zoo-like open casting call

Yeah. If you design, sew, and dream with the best of them, this is the part you want to pay attention to.

You can email nataliebcasting @ to pitch yourself (advice: don’t come on too strong) and get the scoop on video submissions and pre-applications. Successful inquiries (read, in the words of the casting director herself: "really awesome potentials") get a pre-interview and will likely skip the cattle call madness that will go down later next month.

We’ll be posting open call details as they emerge, so if you don’t get it together to apply early, stay tuned for that.

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