Where: The downtown flagship location of Road Apparel
What: A big part of the huge popularity of local brand Filson is their don’t-fix/change/alter/or/redesign-it-because-it-isn’t-broken ethos. Which isn’t to say that things have remained exactly the same for the last hundred years but neither has the company done the Woolrich thing, for instance, and hired a young gun to take the line somewhere new.
In a recent press statement, the company itself acknowledged that there has been an ’increased fascination with “heritage” brands. As a result we have seen significant interest coming from a new type of retailer, one that is bringing to us a customer who is searching for products that have function, value, style and appeal to their need for authentic gear. This is not just about putting the Filson name on more “urbane” styles.’
But it’s kind of about that, as this week’s trunk show illustrates. Filson says the latest collection, Northwest Passage, (two pieces are pictured here) uses ‘traditional wool and cotton fabrics as well as new waxed wool and denim. All designs have retained classic Filson styling and features with the addition of elements such as a pocket for a cell phone, zippered security pockets and hang loops at the collar. The fit of these garments are trimmer than our current styles, without sacrificing the function that defines Filson.’ The new line also carries a unique label that identifies it as distinct from the brand’s core collection.
You’ll be glad to know that these urban adventurer garments are produced in the Seattle factory.
The trunk show at the Road will also include a number of vintage items from the company’s vaults. I was told that you can look forward to checking out 1) a 1950s Filson Hunter Coat, 2) an Old Tin Cloth Cruiser donated by a customer who claims to have purchased it in the 1920s. This design of this coat dates to 1914; it is still available to purchase today. 3) a 1980’s Cruiser issued by the Forest Service, 4) Filson Laced Breeches — a design featured in a 1920s catalog, and 5) a Filson Sleeved Vest (yeah, I don’t get that either) — a design featured in a 1920’s catalog.
Will these vintage items underscore the differences or the parallels that the hipster trend hath spawned? Not sure. We’ll have to go and see for ourselves.
When: Thursday, December 9 from 3 to 8