Evo hosted ‘Walk the Line,’ their first annual winter fashion show and benefit event on Friday October 22 at their flagship store in Fremont. As stated in the shop’s invite, ‘The goal of the Johnny Cash-inspired event is to highlight the intersection between fashion and function of technical outerwear.’

Now, we’ve never actually imagined the Man in Black in neon green high-tech snowboard pants but the runway show highlighted all the newest, brightest, boldest, and techiest for the 2010/11 season — from Burton, 686, and Nike 6.0 to Oakley, The North Face, Bonfire, Armada, and Dakine. Check the slideshow here for details.

Pro snowboarder Rob Kingwill presided over all 135 looks, including the opener, Olympic winter athlete Gretchen Bleiler’s Signature Series with Oakley. Bleiler spoke to the crowd briefly about her inspiration behind the collection and the importance of the organic touches that make every piece a knockout in performance and fashion. Reps and designers from all brands showcased as well as Kingwill, Bleiler, and fellow Olympic winter athlete Kelly Clark hosted a question-and-answer portion about the collections following the runway show.

A silent auction, which included great ski/snowboarding packages to Whistler Blackcomb and Stevens Pass as well as gear such as jackets and accessories, went on throughout the night with proceeds channeled directly to the Protect Our Winters (P.O.W) foundation, a nonprofit organization that collaborates with the winter sports community to help reduce climate change.