Shop the revamped denim line and new First Ascent product in Bellevue.

Where: Bellevue Square

What: Across the street from the Eddie Bauer corporate headquarters, the Northwest-based hiking, fishing, camping, outdoors brand opened its new flagship (you might find this part ironic) inside the Eastside’s go-to mall on Friday morning. The new store’s lodge-inspired decor puts you outside the air-conditioned shopping center environment and lets you daydream about adventures to come—and the gear you’ll need to complete them, of course.

When: For a limited time, fall-preview products are only available at the new lodge/shop in Bellevue, so go now and be the first in your crew to score a First Ascent Primaloft jacket.

Who else is new at Bellevue Square? Report Shoes

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