Every year on Super Bowl Sunday, as frozen pizza products warm and beers chill, Seattle’s designer- and sales-obsessed women line up outside Mario’s waiting for their main event to begin.

At 11a.m., the doors open. Players (that’s you, Madam) sprint up the long staircase and tackle racks of fall/winter merchandise — marked to an insane 50% off the lowest sale price (some are already marked down 60% – do that math) — in search of the ultimate score.

Of course, the beauty of competitive shopping is that the ultimate score (Prada, Lanvin, Vince, Louboutin) is in the eye of the scorer.

For the most part. Which is not to say that elbows are not thrown, questionable strategies are not employed, or that things don’t get as rowdy as an afternoon on the blacktop. Or the turf. Or whatever.

And so, for the faint of heart, there is the pre-sale. On Friday and Saturday, 2/5 and 2/6, you’ll get 30% off the lowest price on select clothing, shoes, handbags, and accessories.

30% isn’t 50%, but you won’t loss an eye or anything.

Now, at Mario’s they know that not all men care whether whats-his-name maintains possession or where the 30 yard line is. From Friday through Sunday, guys can take 30% off the lowest marked price on items by Tom Ford, Hugo Boss, Paul Smith, and more.

So, shoppers: Get in Shape. Stretch. Hydrate. Carb load. Cruise through Mario’s before Friday, make a mental wish list, and start memorizing your game plans. Or generating good karma. Or working on your stair sprinting.

May you all be named MVP.

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Check last month’s archives for more fall/winter sales in action:

West Edgy
Center of the Universe
Getting to Know Them
Go West