Frustrated with the lack of information available while planning his Laurelhurst home remodel in 2011, Matt Ehrlichman did what any entrepreneur might do. He started his own company.

Ehrlichman—who cofounded a software company in his Stanford dorm room before selling it for $60 million in 2007—launched Porch nationwide in September as a “free, social competitor to Angie’s List.” But, really, Porch is the site you might get if LinkedIn, Yelp, and Pinterest had a home-design love child.

Users can search for local remodeling professionals, see how much projects in their area cost, save inspiration photos to digital scrapbooks, and read recommendations from neighbors and friends. “We’re more of a home improvement network,” Ehrlichman says.

Since the site’s buildout began in 2012, Porch has amassed photos, budgets, and reviews from 90 million projects, 75 million households, and 1.5 million service professionals across the country. Nearly 40,000 Seattle-area pros have signed up.

Oh, and that other home improvement site? Ehrlich-man insists Porch is not gunning for Angie’s List, but he doesn’t mince words about the competition either: “There’s a scope of problems: education, inspiration, and finding the right professional. We’re doing all of that better.”


This article appeared in the November 2013 issue of Seattle Met.