KEXP is raising funds for its new home in Seattle Center. But donation pleas and sponsored wall tiles only go so far. Thus the beloved indie radio station has turned to a new type of fundraising. One sure to resonate with its listener base.
Earlier this year, KEXP asked longtime sponsor Scuttlebutt Brewing if it might collaborate on a beer to support its efforts. The result, Transistor IPA, debuts this week. It's pouring on draft and selling in six packs around the region and all proceeds help build the radio station's new digs.
Fans of Manny's will find Transistor IPA mightily pleasing. It's crisp, full of bright hops, and though the 5.6-percent alcohol level is a tad above the standard definition of a sessionable beer, it's very easy to order a second, and even a third in one sitting—hey, it's for a good cause.
The collaboration is one of those win-win situations. Everett-based Scuttlebutt sells most of its beer outside Seattle city limits. While it doesn't make any money off the Transistor IPA, head brewer Matt Stromberg hopes KEXP listeners will buy the beer, then get better acquainted with the rest of Scuttlebutt's lineup. Meanwhile the radio station gets to transform an activity most of its demographic does anyway into a fundraising tool.
Right now plans call to brew the beer through next spring, though if the reception is good, Transistor IPA could stick around beyond that. Stromberg said Tuesday night that Scuttlebutt has already received a few reorder requests...not too shabby considering the beer's official release happened earlier that day. His lead brewer, Eric Nord, created the recipe.
Here's an initial list of stores and locations carrying the Transistor IPA. I imagine it's subject to change.