Good Causes

Ben Affleck Promoting Theo Chocolate's New Congolese Bars

The Academy Award-winning actor is using his latest press junket to spread the word about the Eastern Congo Initiative and a new chocolate bar from our own Theo.

By Allecia Vermillion October 9, 2012

Affleck on CBS promoting Theo's new bar, made with 100 percent Congolese chocolate. Oh, and his movie.

 Ben Affleck is making the rounds promoting his new movie Argo, but in a number of interviews lately (Jay Leno, Nightline, Jimmy Kimmel, Access Hollywood, and Good Morning America to name a few) he's also talking up a new candy bar collaboration with Theo Chocolate. Affleck is involved with the Eastern Congo Initiative, which works with Congolese cocoa farmers to get their product up to top-tier international standards. As Affleck tells his close and personal friend George Stephanopoulos, the next step was connecting the farmers with our own Theo Chocolate to make a bar from Congo chocolate

Two 65 percent chocolate bars are available in vanilla nib and pili pili chili flavors, with the cocoa, vanilla, and spicy peppers all grown by organic farmers in the eastern Congo. Right now the bars are available online and will be at Whole Foods shortly, retailing for about $5.

Here he talks Theo at 3:20. 


And here at the 4:30 mark. 

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