Molly Moon Neitzel, owner and founder of the Molly Moon’s ice cream empire (tag line: “Longer lines than a Cold War Era Russian Bakery!” Just kidding. About the tag line. The lines really are quite long), announced today via Twitter that her business was named King County Executive’s Small Business of the Year.
Neitzel’s competition in the category this year was Trophy Cupcake and Party (fantastic cupcakes, normal-size lines) and Lightel Technologies in Renton (nothing to do with food, probably no lines at all). Per Executive Dow Constantine’s website, the award is “given to the small business that best exemplifies the tenacity, perspicacity, and audacity it takes to successfully operate a small business.”
“But WTF does perspicacity mean?” You might ask. I’ll tell you. Perspicacity is defined as “an acuteness of perception, discernment, or understanding.”
The honor was announced this morning at a breakfast at the Meydenbauer Center in Bellevue. KING 5’s John Curley covered the emcee duties, naturally enough. And there was a scheduled appearance by the Seahawks Blue Thunder Drumline—a bold choice for an event that began at the ungodly hour of 7:15am.