Capitalism on Crack

Malibu Rum Markets Its Crazy Cocktail Pouches Inside Crazy Fake Infomercials

One of which I am sharing with you, for reasons I don’t quite understand.

August 11, 2010

I don’t know what to think about this series of fake infomercials/real commercials from Malibu Rum. I know that they are freaky, and I know that a premixed cocktail in a Capri Sun pouch is at once intriguing and revolting.

But I don’t know what it says about us that we are now embedding advertisements into fake infomercials. And I don’t know what it says about me that I’m sharing one with you. Just know that Malibu did not sponsor this post in any way, direct or indirect. Also know that I’m starting to feel like I live inside one of the postmodern novels I was always writing double-spaced papers about in undergrad.

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