Bad Spirits

America is Drinking More and Drinking Cheap

A WaPo article reveals we’re hitting the bad stuff hard.

February 2, 2010

The root of all evil.

Are you drinking more and also drinking more crappy booze? Shame on you. Just kidding, it’s totally normal. In fact, everyone’s doing it.

According to the Washington Post today:

Industry growth slowed in 2009, with the amount of liquor sold by suppliers up 1.4 percent. That’s the smallest increase since 2001 and below the 10-year average of 2.6 percent.

The lowest-priced segment, with brands such as Popov vodka that can go for less than $10 for a fifth, grew the fastest, with volume rising 5.5 percent, after edging up 0.6 percent in 2008. Meanwhile, the most expensive brands, priced roughly $30 or more for a 750 ml bottle (think Grey Goose, owned by Bacardi), fell the most, tumbling 5.1 percent.

Now I’m familiar with Popov Vodka. In college Popov and I had a brief and ill-fated relationship. Trust me when I say this: no good can come of it.

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