Wish Upon an App

Retail News: Sell Your Sole Launches App

The high-end women's resale boutique launches its first-ever app, and we've got the deets on how you can use it to make your fashion wishes come true.

By Molly Warinsky December 19, 2013

Images courtesy Sell Your Sole


Sell Your Sole is about to grant the wishes of three majorly lucky fashionistas. And, possibly, change the face of the resale game.

Proprietress Natalia Biner disclosed the details of her consignment shop's app to us back in October, and the nifty little thing is finally live. (Get it for free on the iTunes App Store or Google Play.) 

Here's what's up: The app removes the guessing game from the equation for the consignor, allowing the user to keep track of items they have for sale, items of theirs that have sold, and month-to-date sales. Forget to check the app? No worries; you'll be alerted via push notification when an item of yours has been priced or is about to expire in the database, or if Biner has written you a check for an item sold.

More of a shopper than a seller? The app's got you covered with what is perhaps its coolest feature: a personalized wishlist created by you, the customer, of items you're currently coveting. Recieve a push notification if and when such items arrive at the store—and get your butt over there ASAP if you do, because there might be another lady with size 8 Loubs on her list.

But wait, didn't we mention major wish granting? Good memory. From now until December 31 you can download the Sell Your Sole app, create an account, and fill up your wishlist with items you're lusting after. On January 6, Biner will turn style dreams into realities, granting three fortunate app-having shoppers an item from their wishlist.

Which means you might not have to sell your soul for those Louboutins after all.

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