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Downtown's most infamous strip club will get new life as a hotel, said developers yesterday. The Lusty Lady, home to live nude dancing and pornographic films until the joint closed in 2010, will open as a boutique property in 2017. (Though no, the moniker won't be the Hotel Lusty Lady—it's still unnamed.)

The six-story Seven Seas building at 1315 First Avenue, which has been empty since the peep show shuttered, will begin renovations next spring, says Revolve development firm, also responsible for First Hill and Capitol Hill properties. They envision a 43-room hotel with an interior light well and a rooftop deck, plus retail space and a speakeasy bar. Rooms will face First Avenue or the waterfront.

But what of the famous marquee? The Lusty Lady's pink script sign now resides in the Museum of History and Industry, but the famous pink reader board is still hanging over First Avenue. It used to hawk the strip club with puns ("Clash of the Tight Buns" and "Continuous Uncoverage") or by mocking the Seattle Art Museum and Hammering Man across the street. Developers say that the hotel's aesthetic will incorporate both the building's nineteenth-century origins and its more recent raunchy history—and maybe even that marquee.

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