Travel Shopping

Sub Pop Opening a Store in Sea-Tac Airport

We were into Concourse C way before anyone else had heard of it.

By Allison Williams February 26, 2014

The temporary Sub Pop Mega Mart in Georgetown, erected to celebrate the label's 25th anniversary last summer.

Sub Pop gave the world many things: Nirvana. Mudhoney. Endless fuel for Seattle's sense of musical superiority. Now it gives us one more gift: A rockin' airport experience.

This week the music label, which celebrated its 25th anniversary last year, announced that it will open a shop in Sea-Tac Airport this spring. And not just any store—it'll be open 6am–10pm daily and run by an expert in Pacific Northwest tunes. (Is that expert you? They're hiring!)

Besides launching the careers of Kurt Cobain and Father John Misty, the label has operated temporary and permanent retail shops in the city before. And that's despite a slogan that reads "Going Out of Business Since 1988."

So does this make Sea-Tac the coolest airport in the country? We already have Macklemore making intercom announcements, a Beecher's Handmade Cheese outpost, live music performances by the gates, and bees. Who's got us beat, those jokers down at SFO? Pfft.

The Sub Pop store opens in April, according to And that's probably the last time Rolling Stone gets really excited about something happening at Sea-Tac.

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