Birds, seahorses, saddles, and anchors: This is the stuff of Hermès ties. Traditional and iconic in an everyday sort of way. 

So the new collection by French artist Miguel Chevalier featuring patterns made up of computer keyboards, USBs, and your laptop's on/off switch shouldn't necessarily be newsworthy; it's traditional, iconic, everyday stuff.

But Chevalier is a digital installation artist; he's been working with computers as a medium and motif since 1978. The collaboration is a classic case of juxtaposing virtual reality with old school methodologies, and apparently it calls for an immersive, virtual reality installation of its own. 

8 Ties, a digital, interactive installation designed for Hermès by Chevalier debuted in Europe and is on its way to us. 

Opening October 31 and up through November 6 at the Exhibition Space at the Bravern (you might remember the spot from Hermès' Festival of Crafts; if not, no problem, it's just across the way from the Hermès store), the show features poetry and philosophy, technology and twill, style and substance.

Specifically:

-an interactive wall projection inspired by the artist's "Binary Wave" (your movements control the soundtrack) and

-an interactive virtual book informed by another piece of Chevalier's work and the heady texts of philosopher Christine Buci-Glucksman—and men's ties. Yeah. Techno-art, metaphorical wanderings, and "unexpected ways to knot a tie: the simple knot, the Windsor knot or the double simple knot and the multiple Windsor knot."

The show is free, and open each day from 11 to 6.