UPDATE: Design 10301 is now called Jarbo.

On a recent sunny day, a chic, sterling-haired woman in motorcycle boots and a cropped sweater wandered into Design 10301 in Madison Park (2809 E Madison St, Madison Park, 206-388-2420; design10301.com), fingered some supple stretch-leather leggings and a long-in-front, short-in-back cardigan, and made a nearly breathless comparison to a bygone Belltown boutique where fans of Yohji Yamamoto and Norma Kamali found poppy, avant-garde silhouettes in the ’80s. It was like she had finally come home again.

It wasn’t clear whether two equally stylish shoppers—one just barely salt-and-peppered, the other nowhere near it—got the reference, but the multigenerational trio traded opinions on jersey sheath dresses just the same.

Design 10301’s owner, Mercer Island mom and 37-year fashion industry veteran Sharon Roth, creates Jarbo, the in-house line of draped separates and loosely tailored knits that appeal to style watchers who recognize the allusion to European and Japanese fashion and women who simply see hand-knit, boxy, studded sweaters and know they want them on their bodies.

Just don’t call her a local designer. The term conjures a sort of Project Runway newbie, and Roth’s fitted-here, oversize-there pieces in wool, leather, and actual Pima (as in, grown
in Peru) cotton have amassed a following at niche, luxury stores such as Ikram and Fred Segal.

And considering Roth just opened a brand new store in Los Angeles’s swank Brentwood neighborhood and has plans for more airy, industrial retail posts, we’ll soon have to share her with the rest of the world. 

Filed under
Share
Show Comments

Related Content

Article

Parlez-Vous Vert?

07/22/2010 By Laura Cassidy

Article

Cycling Through

07/22/2010 By Laura Cassidy

Article

Deja Vu All Over Again

08/18/2010 By Laura Cassidy

Article

Grillaxin’

08/18/2010 By Laura Cassidy